About The Campaign
Where did that cute puppy in the window come from? 98% of puppies in Singapore's pet stores are from puppy mills*, where breeding dogs suffer a cruel fate that’s arguably worse than death. These breeding dogs live in very poor conditions where overcrowding, poor sanitation, and contagious diseases are the order of the day. Their only purpose is to reproduce and once they are unable to do so, they are thrown out and left to fend for themselves. *Source: http://travel.cnn.com/singapore/puppy-mills-pet-store-337803